About Alejandro Ramos Saavedra
Strategic Consultant Bringing Clarity and Purpose to Design Studios
I help design studios get their house in order—gaining strategic clarity, understanding their true direction, and working towards meaningful impact. My approach combines corporate strategy experience with deep understanding of creative processes, helping studios implement sound management practices while staying true to their creative purpose.
Business Development & Corporate Strategy Background
As Director of Business Development at Cocolab (one of Latin America's largest immersive design studios), I managed international expansion, developed partnerships with prestigious cultural institutions, and guided strategic growth across four continents. This experience provided deep insights into scaling creative businesses, managing complex client relationships, and navigating the intersection of technology, culture, and commerce.
Previously, as Former Head of Digital Innovation at Telmex (Mexico's largest telecommunications company), I led digital transformation initiatives, managed multi-million-dollar budgets, and developed scalable business strategies for a company serving over 40 million customers. This corporate experience taught me how to think strategically about growth, operations, and sustainable scaling—insights I now apply to creative businesses.
At Telmex, I established the digital strategy department, oversaw e-commerce operations, managed digital marketing initiatives, and directed the company's innovation agenda. I also served as General Manager of Aldea Digital, a major digital inclusion event reaching hundreds of thousands of participants.
Entrepreneurial Foundation
Before joining corporate leadership, I co-founded and managed multiple ventures including two digital technology companies (Producciones Salón, ARS), co-edited a design magazine (Tomo), and established two NGOs focused on digital inclusion and cultural development. This entrepreneurial background gives me firsthand understanding of the challenges design studio founders face.
Academic Expertise
I currently lecture in Design Management at London College of Communication (UAL) and Graphic Design at Kingston School of Art, where I guide students through strategic project development. My academic role keeps me connected to emerging design trends while reinforcing my ability to translate complex strategic concepts into actionable frameworks.
I hold an MA in Global Innovation Design from Royal College of Art and Imperial College London, where I developed my expertise in systematic innovation and strategic design thinking.
ATLAS: Transformative Experience Design
Currently, I am the founder and director of ATLAS (Archive for Transformative Liminal Anthropological Studies), an ambitious project that designs catalysts for meaningful human connection through an experimental labyrinth where disciplines converge. ATLAS represents the natural evolution of my previous work exploring meaning-making, designable religion, and wellbeing, now manifested as a collaborative framework for creating transformative experiences.
Beginning as an audio series that builds a collective blueprint of this mysterious space, ATLAS ultimately aims to physically construct this immersive environment where visitors can experience profound connections with themselves, others, and the greater whole. This research directly informs my consulting approach, bringing insights about human-centered design and meaningful experiences to business strategy.
Creative Practice
My ongoing art practice explores the intersection of design, technology, and human behavior—particularly how designed experiences impact well-being. This creative work informs my consulting approach, ensuring I understand both the artistic and commercial aspects of design business.
Why Design Studios Choose Me
Most business consultants focus solely on growth metrics. Most design experts lack strategic management experience. I bring a different approach by combining:
Corporate strategy expertise from leading digital transformation at Mexico's largest telecom
Academic rigor from teaching at two leading UK design schools
Purpose-driven perspective informed by research into meaningful human connection
Hands-on design understanding from active creative practice
My focus is on helping studios gain clarity about their direction, implement sound management practices, and work towards meaningful impact. Growth becomes a natural consequence of doing these fundamental things right.
Current Focus
I work with design studios who want strategic clarity about their direction and purpose. Whether you're struggling with unclear positioning, operational inefficiencies, or questions about meaningful impact, I provide the strategic frameworks and management practices to build a purpose-driven, well-organized creative practice.
My clients include design studios across London and internationally, ranging from boutique agencies to established firms looking to gain clarity about their next chapter or deepen their sense of purpose.
